The open house workaround

Last week's article, "In protest of open houses," caused some protests of its own, so I am following up with some thoughts on marketing and prospecting. I spend 10-15 hours a week prospecting -- every week without fail, no excuses.

Some readers contacted me directly by e-mail regarding last week's article. They all said the same thing. They are struggling to get business; the market is slow; and they have not had success with open houses and no longer want to do them. In every case, their broker/manager is telling them that they need to do more open houses. They were relieved to hear that not every agent believes in open houses.

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