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I don't disagree that Long Tail generates quality traffic however I firmly disagree with the comment that "City" followed by the term "real estate" generates bogus unqualified leads. This year even though I was hoping to do a bit more this year with that term, in my local market of Bellingham Washington, the term "Bellingham Real Estate" will generate off Google approximately $30,000,000 in closed residential real estate business with an average price of about $290,000 per property or over 100 sides. For other cities that I am ranked for City with the term Real Estate at the #1 position on Google I will generate another $40 - $50 million in residential sales. We talk to our clients and ask them the search terms they type in the search engines and it is almost without fail "City" followed by "real estate" or to a much lesser extent "City" followed by "Homes for Sales". Sure there are goofy people out there that want to low ball properties and maybe we get a few more of those with the shorter tail searches, but I would much rather dominate the shorter tail searches and convert that traffic then to rely on obscure search terms and hope. Founder / CEO BuyerTours Realty LLC http://www.BuyerTours.com/
Congrats on being #1 for Dallas Real Estate. Glenn Sanford Founder / CEO BuyerTours Realty LLC & Working The Magic, LLC Check out my Real Estate SEO blog Direct: 360-220-1470 http:/
Jeff, I would tend to agree with your assessment. Every real estate firm has to determine how its going to compete... It's a case if you can't beat 'em then join 'em for many firms and even though those who are tech savvy may see the ways that companies like Trulia play and not be comfortable with it, it really comes down to how do we as real estate firms want to play and without strong SEO strategies in order to get exposure for our listings outside of the MLS we need to develop relationships with third parties like Trulia, Craigslist, Google Base and others. All the Best, Glenn Sanford -- Founder / CEO BuyerTours Realty LLC Direct: 360-220-1470 http://www.BuyerTours.com/ http://realestate.bellingham.net/ http://www.seattlepowersearch.com/