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Beginner blogger, closing attorney and broker. Trying to find the intersection where these three things can form the foundation for a brokerage model - the kind of model where owning a real estate company is profitable and worthwhile.
What do you think about a shared work environment with other real estate professionals - coworking? The concept is catching on and is well suited for our industry. Check out this blog post at www.rebuildingrealty.com Marc Diaz www.CloseTrak.com www.MidSouthResidential.com
I remember reading about SOMA Living and it seemed like a real cool space backed by some major players - but it failed for some reason. The idea seems to make sense to me so I'm still not certain whether to fault the idea or the execution. Gateway and Dell failed at their retail efforts but Apple seems to be doing great with the Apple stores. Marc Diaz
The notion of this really appeals to me as a broker owner. As brokerages push their agents back into their homes or ad hoc meeting spaces, I think they need a different value proposition to their agents - lead generation could be it. Not the half baked online leads for Bob Buyer though, but the kind of leads generated from a retail operation described above. The cost for running such a store I think would be pretty expensive; however, the costs could be shared with some closing partners. In this model, you could offer agents really great commission splits on "their" business, but less favorable on leads generated in the retail store. Surely somebody has tried this somewhere? I'd like to, but I don't want to be the first. Marc Diaz marc@closetrak.com www.CloseTrak.com www.MidSouthResidential.com
