Michael Kehoe

Where is the line between the oh so dreadful act of "Capturing a Lead" and engaging the consumer? If a site is well thought out and asks for information in exchange for information is that wrong? What about a "Member Services" area, where additional features are offered to registered consumers? Should I show an address, or maybe that's where I might ask for the consumer to tell me who they are? The point is that there are local customs in markets across the country that set the norm. Each brokerage or agent should establish a process where they understand what mix of free information and information that requires a registration optimized their online business. Measurable results are what it is about. Not anectodes like "I had the first 4 closed listings" and "Mickey Mouse is registered on my site". Michael Kehoe, President BIRDVIEW Consulting