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Madam Cleo should team with Microsoft...
saying "the 6% comission" doesn't necessarliy imply that it is a set rate. i could just as easily mean that when an agent charges 6% it could or should be negotiated down. Perhaps they are ok with 7 and 8% listings.
Regular mailers have been documented to work very effectively at getting listing. Print, however has been steadily decreasing in its effectiveness since the internet. You can look and the NAR buyer survey and find that print advertising is almost a non-factor. The LA Times has eliminated most of its real estate section and other newspapers are sure to follow soon. Why do big agents advertise in print? 1. It does work a little. If your average sale is $5,000 and you pay $4,000 for an ad that generates one sale, it’s technically worth it. 2. They can afford to lose the money when it doesn’t.
