(703) 383-6101
I manage the eBusiness Division for a real estate company servicing MD,VA,DC as well as parts of WV,DE & PA.
It really is a numbers game. By requiring people to register you may or may not get valid contact information but my experience has shown me that when the customer is ready they'll contact YOU. Whether this is a result of friendly drip emails (in the form of real estate news or even property search results), mailings or customer service calls; they still see your name on a daily/weekly/monthly basis depending on what type of campaign you have set-up. I can't tell you the number of people who have appreciated a friendly customer service call based on their registration information and level of activity. The key is being able to judge the customer's level of readiness and RESPECTING their stated or unstated desire to "shop" anonymously. You win some and you lose some; either way great customer service is rewarded by a client for life.
