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I think the point that Mr. Turner missed is very simple. The pictures or online marketing in general is designed to create enough interest for the viewer to contact a real estate professional. In the example that he uses, his agent asked enough questions to clearly uncover his and his wife's true wants, needs, and desires. Every skilled real estate professional knows that what a buyer says they want and what they truly mean is quite often different. I wonder if Mr. and Mrs. Turner would have bought any house off of the internet? What they needed in the end was a skilled professional real estate agent.