Internet Marketing Bootcamp
Real Estate Connect NYC 2009, Jan 7, 2009 – Jan 9, 2009 • New York Marriott Marquis Times Square, New York
Whip Your Internet Marketing Into Shape
Despite the market uncertainty right now, having a solid Internet Marketing plan in place can help you survive a downturn. From fine-tuning your web site to revamping your email campaigns, having a solid Internet Marketing strategy can help you win new business, turn web visitors into customers and help you turn existing customers into lifelong clients.
Our Internet Marketing Bootcamp will dive into four case studies that will show you some of the ways agents and brokers are using the Web to win.
Workshop Program
Moderated by Ken Jenny, Managing Partner, Mediatise, LLC
Wednesday, January 7, 9:00 am – 9:45 am
Turning Visitors into Customers
Learn the secrets to successful web site design so you can generate repeat traffic to your brokerage web site. Give consumers with the functionality they want to make sure they keep coming back.
- Matt Goyer, Director of Online Marketing, Redfin
- Ross Anderson, Owner & President, NewYorkLuxury.com
- Ori Staub, Technology Director, Active Websites, LLC
Wednesday, January 7, 9:45 am – 10:30 am
Content is King
Consumers aren't just looking for houses on your site - they're also looking for real world context to those homes. Understand the strategies needed to integrating neighborhood and market data into your web site and why it's important.
- Rob Hahn, VP of Marketing, Onboard Infomatics
- Drew Meyers, Community Relations Specialist, Zillow.com
Wednesday, January 7, 11:15 am – 12:00 pm
Directing Your Ad Dollars Online
The Internet has opened new doors to new advertising opportunities and many brokers are slashing their advertising spending. How best to redirect what's left? Should you be buying leads, exploring sponsored listings or spending on Search Engine pay-per-click ads? Find out in this intensive session.
- Louis Cammarosano, General Manager, HomeGain
- Ginny Cain McMurtrie, Partner, Mediatise.com
- Jill Harnick, Executive VP, Chief Brand Officer, Prudential Douglas Elliman
Wednesday, January 7, 10:30 – 11:15 pm
Be Seen in All the Right Places
Advertising online gives you new ways to put your company in front of consumers. Learn where the best places to advertise are and how to build your brand online.
- Pierre Calzadilla, Manager, Strategic Partnerships, Trulia
- Ben Phillips, Vice President of New Products and Research, Managing Director, Realogy Franchise Group
- Michael Montsko, President, Weichert Lead Network