Inman TV

Home » Inman TV » Inman TV

Auction market: Growing, growing strong

Inman News reporter and deputy editor Glenn Roberts, Jr., made a recent visit to a home auction event in Sacramento, Calif., where he grabbed some footage of attendees and the fast-talking auctioneer.  more...

Listings searches reach across borders

Yannick Laclau, CEO of Properazzi, a real estate search engine based in Barcelona, Spain, covering all of Europe and parts of Africa and India. The site has just under 4 million listings and Laclau discusses some of the challenges in pulling together that amount of data from so many different sources.

How to game real estate

Chuck Teller, founder and CEO of Realius, a company that has created a game around pricing real estate, explains how the game works on broker Web sites and what the goal is for a game about the housing market. Teller explains how the game aims to educate and what kinds of data the company is able to pull from results.

Send your listings out to the world

Celeste Starchild, VP of Broker Operations for Threewides' ListHub, explains the basics of syndicating property listings, what it means, and ways to do it. Real estate brokers are focused on getting the most online exposure for listings. Starchild shares insight into how some brokers are doing that.

Pros and cons of international real estate advertising

Simon Baker, CEO and Managing Director of the REA Group, based in Melbourne, Australia, shares insight about how the company first broke out of the Australia market and built up an arsenal of online real estate sites around the globe. REA Group is a real estate advertising company with Web sites in dozens of countries and territories around the world.

Apartment marketing in an online world

Becca Wilson, president of Spherexx.com, offers some insight into marketing apartment Web sites and best practices in converting leads from the Web.

 

 

Radical marketing for multifamily

Kate Good, a marketing consultant for the multifamily industry, explains how she recently used social networking platforms to market a multifamily property. The multifamily market suffered through the housing boom when more families chose to buy over rent a home. But things have bounced back and Good shares insight into how property owners have been aiming to stand out.

Peer through Canadian real estate lens

Don Lawby, president and CEO of Century 21 Canada, shares insight on the process of building a new Web site for his company, the thinking behind their content strategy, and overall goals with the site. He discusses the state of Canada's real estate markets as compared to markets in the United States.

How much business does blogging really attract?

Kris Berg, a Prudential real estate broker and blogger based in San Diego, shares insight into how blogging has worked for her, how she approaches it, and how she keeps her mind grounded in the fact that real estate is still a relationship business.